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Illuminating Foundation Makeup Primer

$24.99 $19.99
(You save $5.00)

First, let me just tell you..."this primer is like photoshop for your skin!"  The key to a dewy, radiant complexion starts with powerful skin-loving ingredients in Southern Magnolia's illuminating primer.  Age-defying vitamins and antioxidants soften fine lines and wrinkles, protect and heals to reveal healthier skin from the inside out.  Create the perfect surface for foundation to grip & glide on like a dream while imparting a subtle golden shimmer. It stays fresh and last longer. Idea for all skin types. Paraben-free, Gluten-free, Cruelty-free and Vegan. Net Wt. 28 g / 1 oz

Star ingredients:

  • Vitamin A helps diminish the appearance of fine lines and wrinkles and encourages cell renewal to enhance skin’s youthful appearance.
  • Vitamin E is an antioxidant that protects the cells from free radicals.
  • Grape Seed Oil is a potent antioxidant with healing and anti-inflammatory properties.

Directions:  After cleansing and moisturizing, dab primer to the center of your face and blend it outwards in gentle circular motions. Go up to your hairline and your neck as well. Let the primer dry and follow with foundation if needed.  You will also notice less foundation is needed.

Tip: You can also apply a thin layer on dry lips to keep your lipstick fresh and bold all day, and to prevent it from seeping into the fine lines near your mouth.

Ingredients: Cyclotetrasiloxane, Dimethicone, Cyclotrisiloxane, Carthamus Tinctorius (Safflower) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol Oil, Phenoxyethanol, Ethylhexylglycerin, Tin Oxide, [+/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).


We believe that animals shouldn't suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and we support an end to animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals. Southern Magnolia Mineral Cosmetics does not conduct or commission animal testing of any cosmetics.

Southern Magnolia Mineral Cosmetics is part of the Humane Society's International "Be Cruelty-Free!" campaign.We support the Humane Society's work to end the cruelty of cosmetics testing on animals. We're working across the globe, and with like-minded groups in countries such as Australia, New Zealand, India, and beyond to achieve a cruelty-free world.


Environmental pollution from chemical ingredients has already been discovered in our food chain and water supplies. We know this is a problem not only because of the damage being done to wildlife, but also to humans. In fact, it's gotten so bad that these chemicals have been found in newborns, having been passed from mother to child during pregnancy, an alarming phenomenon known as generational pollution.

Southern Magnolia Mineral Cosmetics' full line of eco-friendly cosmetics and mineral makeup products are a safe alternative to drug store makeup brands containing cheap fillers and dangerous dyes, perfumes and unhealthy chemical ingredients. Our products are 95% nontoxic and made using the best ingredients Mother Nature has to offer. Our ingredients are also responsibly sourced and made right here in the USA. Southern Magnolia Mineral Cosmetics™ is a proud participant in the Truth in Labeling Pledge, a program that helps consumers, manufacturers and retailers stay informed about the ingredients in the products they buy, make or sell.


You can succeed in the business world without dishonesty, greed, or unethical practices! Southern Magnolia Mineral Cosmetics is committed to do business ethically and joined the campaign to share the message that ethical business is more effective and more profitable.