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our ingredients

Natural Mineral Makeup and Cosmetics Ingredients

We don't put anything in our makeup that we wouldn't put in our bodies. That's why we produce all natural makeup that is made from only the best ingredients:

  • Pure Minerals
  • Plant extracts
  • Natural oils

Our mineral foundations and natural cosmetics are made without parabens, a group of preservatives linked to hormone disruptions, or bismuth, a chemical compound with properties similar to lead. In fact, we've left out several hundred hard-to-pronounce chemical ingredients, which are still common in many major US cosmetic brands today.

We formulate our makeup in small batches using natural, organic ingredients that are toxin free, safe and gentle.  To learn more about these ingredients, please scroll down to the bottom of this page.  

Mineral Makeup Face Product Ingredients:

  • Loose Mineral Foundation, Original Matte: zinc oxide, titanium dioxide, sericite, kosher rice powder, kaolin clay, iron oxides
  • Loose Mineral Foundation, Diva Defense Sheer: magnesium myristrate, titanium dioxide, mica, silicia spheres, boron nitride, iron oxides
  • Loose Mineral Foundation, Soft Focus Satin:  titanium dioxide, iron oxide, mica, zinc oxide
  • Organic Antioxidant Liquid Foundation: Aloe barbadensis (Organic Aloe) Juice, Simmondsia chinensis (Organic Jojoba) Oil, Titanium Dioxide, Emulsifying Wax, Tocopherol (Vitamin E), Phenoxyethanol, Iron Oxide, Mica, Zinc Oxide, Dimethylaminoethanol (DMAE), Stearic Acid, Limnanthes alba (Meadowfoam) Oil, Daucus carota sativa (Carrot) Oil, Methylsulfonylmethane (MSM), Konjac Glucomannan (Mannan), Rosmarinus officinalis (Rosemary Extract), Azadirachta indica (Neem), Tetrasodium Edta, Citric Acid
  • Antioxidant Creme Foundation:  Tridecyl Trimellitate, Neopentyl Glycol Dicaprylate/Dicaprate, Talc, DiethylhexylAdipate, Isoeicosane, Copernicia Cerifera (Carnauba) Wax, Beeswax, Octyldodecanol, RetinylPalmitate, Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Mica, C18-36 Acid Glycol Ester, Panthenol, Tribehenin, Ceresin, Carthamus Tinctorius (Safflower) Seed Oil, Lauroyl Lysine, Aloe Barbadensis Oil, Vitis Vinifera Seed Oil, Silica, Macrocystis Pyrifera Whole Plant Extract, Camellia Oleifera Leaf Extract, Punica Granatum Seed Extract, Propyl Gallate, Titanium Dioxide CI77891, Iron Oxides CI 77491, CI 77492, CI 77499.  May Contain: Ultramarines CI 77007 .  *Contains Talc
  • Perfection Powder Primer: sericite
  • Multi-task Bisque Concealer: titanium dioxide, zinc oxide, sericite, iron oxides
  • Color Correctors: titanium dioxide, iron oxides
  • Well-Rested Shadow/Concealer: titanium dioxide, zinc oxide, kosher rice powder, sericite, kaolin clay
  • Translucent Finishing Veil: zea mays (corn) starch, zinc oxide. Corn starch does not trigger the autoimmune response in celiac disease. It contains a form of gluten (a type of combined grain protein), but not the same form as wheat, barley, rye, kamut, spelt, and triticale. If you are still unsure, a wonderful alternative is our Illusion Mineral Glow.
  • Multi-task Resurfacing Veil: kosher rice powder, kaolin clay, silk powder, iron oxides. May contain mica
  • Illusion Mineral Finishing Glow: arrowroot powder, mica
  • Diva Defense Shine Stopper Microfinish Powder: silicia spheres
  • Shine Reduction Powder: kosher rice powder, silk powder, kaolin clay
  • Radiance: mica, magnesium myristrate, titanium dioxide, silicia spheres, boron nitride
  • Face/Body Shimmers: mica
  • High Definition Illuminizer Powders: calcium carbonate, allantoin, magnesium myristate, boron nitride, silicia spheres, iron oxides. May contain mica
  • Mineral Blushes: titanium dioxide, zinc oxide, iron oxide. May contain mica
  • Face and Body Bronzers: mica, iron oxides. May contain titanium dioxide, kosher rice powder
  • Mineral Night Treatment: zinc oxide, kaolin clay, kosher rice powder

Mineral Makeup Eye Product Ingredients:

  • Eyelights Concealing Eye Illuminator: mica, titanium dioxide, arrowroot powder, crushed pearl powder, boron nitride, silicia spheres, iron oxides
  • Mixer/Fixative Gel: 100% aloe vera, vitamin e
  • Matte Eye Shadow/Eyeliner: magnesium myristrate, sericite, boron nitride, titanium dioxide, silicia spheres, iron oxides
  • Shimmer/Satin Eye Shadow: magnesium myristrate, sericite, boron nitride, titanium dioxide, silicia spheres, mica
  • Organic Gluten free Mascara: Water (Aqua), Chamomile Hydrosol (Matricaria Recutita)*, Copernicia Cerifera (Carnauba)Wax, Mica (CI 77019), Coffea Arabica (Coffee Powder)*, Oryza Sativa (Rice) Powder*, Helianthus Annuus (Sunflower) Seed Oil*, ZeaMays (Corn) Starch*, Lecithin, Tocopherol Acetate (Vitamin E), Origanum, Vulgare Leaf Extract, Thymus Vulgaris Extract, Cinnamomum Zeylanicum Bark Extract, Rosmarinus Officinalis Flower Extract, Hydrastis Canadensis Root Extract, CitrusMedica Limonum (Lemon) Peel Extract*, Citrus Grandis (Grapefruit) Seed Extract*, Vanilla Planifolia, May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), (CI 77491), (CI 77492), (*Certified Organic) ***Our Vitamin E is soy-derived.
  • Natural Eyeliner Pencil:  Cera Alba (Beeswax), Carnauba Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Stearic Acid, Ozokerite Wax, Ricinus Communis (Castor) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract,  Pine Bark (Pinus Pinaster) Extract,  Simmondsia Chinensis (Jojoba) Seed Oil, Citrus Grandis (Grapefruit) Seed Extract,  Butyrospermum Parkii (Shea Butter) Fruit,  Theobroma Cacao (Cocoa) Seed Butter,  *Triticum Vulgare (Wheat) Germ Oil,  Carthamus Tinctorius (Safflower) Seed Oil,  Retinyl Palmitate (Vitamin A), Riboflavin (Vitamin B5), Ascorbic Acid (Vitamin C), Tocopheryl Acetate (Vitamin E) +/- May Contain: Iron Oxides (CI 77491, 77492, 77499)
  • Gluten Free Duo Highlighting and Concealer Pencil:  Candelilla Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Ceresine Wax, Castor (Ricinus Communis) Oil, Castor (Ricinus Communis) Oil, Phenoxyethanol, Sorbate Acid, Titanium Dioxide (CI 7789), Iron Oxide (CI 77499, CI 77492, C.I.77491)
  • Organic Gluten Free Brow Powder:  Mica, Boron Nitrate, Dimethicone, Titanium dioxide, Panthenol, Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylancum (Cinnamon) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract, Iron Oxides (Cl774991), (Cl774971,(Cl774921). *Certified Organic.
  • Pro-Vitamin Lash Nourisher/Brow Sealer: Distilled Water, Beeswax, Tea Extract, Horsetail Extract, Stearic Acid, Vitamin E, Vitamin A, Provitamin B5, Whole Plant Extract, Ceteareth-20, Carnauba Wax, Glycerin, Candelilla Wax, Phenoxyethanol-SA (less than 1%), Gum Arabic, Polyisobutene, Titanium Dioxide, Xanthan Gum
  • Pro-Vitamin Lash Builder Mascara:  Distilled Water, Iron Oxide, Beeswax, Tea Extract, Horsetail Extract, Stearic Acid, Mica, Vitamin E, Vitamin A, Provitamin B5, Whole Plant Extract, Ceteareth-20, Carnauba Wax, Glycerin, Candelilla Wax, Phenoxyethanol-SA (less than 1%), Gum Arabic, Polyisobutene, Titanium Dioxide, Xanthan Gum.

 

Mineral Makeup Lip Product Ingredients:

  • Jojoba Lip Gloss: Jojoba Seed Oil, Kukui Nut Oil, Meadowfoam Seed Oil, Kiwi Seed Oil, Mica, Titanium Dioxide, Iron Oxide.
  • Vitamin E Natural Lipstick:Ricinus communis (Castor) Seed Oil, Jojoba Esters, Tocopheryl Acetate (Vitamin E), Kaolin, Beeswax, Palm Oil Ester, Magnesium Carbonate, Octyldodecyl Ricnoleate,  Ethylhexyl Palmitate (Vitamin C), Euphorbia cerifera (Candellila) Wax, Copernicia cerifera (Carnauba) Wax, Sesamum Indicum (Sesame) Seed Oil, Iron Oxide, Mica.  May contain: Titanium Dioxide
  • Organic Natural Gluten Free Lipstick:  *Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, *Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, *Cocos Nucifera (Coconut) Oil, Vegetable Oil, Isostearyl Palmitate, *Theobroma Cacao (Cocoa) Seed Butter, Cetyl Alcohol, *Mango Butter (Mangifera Indica), *Theobroma Grandiflorum (Cupuacu) Butter, *Simmondsia Chinensis (Jojoba) Seed Oil, *Persea Gratissima (Avocado) Oil, Tocopheryl Acetate (Vitamin E), Grapefruit Seed Extract, Potassium Sorbate, Vanilla Planifolia. May Contain: +/- Iron Oxides (CI 77491, CI 77492, CI 77499) Titanium Dioxide (CI 77891), Mica.  *Certified Organic
  • Organic Natural Gluten Free Lipgloss:  Ricinus Communis (Castor) Oil, Cocos Nucifera (Coconut) Oil, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Oil, Helianthus Annuus (Sunflower) Seed Oil,  Kaolin, *Copernicia Cerifera (Carnauba) Wax *Theobroma Cacao (Cocoa Butter) *Daucus Carota Sativa (Carrot) Powder *Butyrospermum Parkii (Shea Butter), Tocopherol Acetate (Vitamin E), *Citrus Medica Limonum (Lemon) Peel Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Citrus Grandis (Grapefruit) Seed Extract, Vanilla Planifolia. +/- May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77499) (CI 77491) (CI 77492). *Certified Organic
  • Natural Lip Liner Pencil:  Cera Alba (Beeswax), Carnauba Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Stearic Acid, Ozokerite Wax, Ricinus Communis (Castor) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract,  Pine Bark (Pinus Pinaster) Extract,  Simmondsia Chinensis (Jojoba) Seed Oil, Citrus Grandis (Grapefruit) Seed Extract,  Butyrospermum Parkii (Shea Butter) Fruit,  Theobroma Cacao (Cocoa) Seed Butter,  *Triticum Vulgare (Wheat) Germ Oil,  Carthamus Tinctorius (Safflower) Seed Oil,  Retinyl Palmitate (Vitamin A), Riboflavin (Vitamin B5), Ascorbic Acid (Vitamin C), Tocopheryl Acetate (Vitamin E) +/- May Contain: Iron Oxides (CI 77491, 77492, 77499)

    *For our customers with celiac and gluten sensitivies, please note this pencil does have Triticum Vulgare (Wheat) Germ Oil.  Technically, the FDA says “highly refined oils and ingredients made from highly refined oils are exempt from allergen labeling.” implying it is allergen free product.  So please proceed with caution!!

Skincare Product Ingredients:

  • The ingredients for our skincare are located in the individual product listing. Please read them carefully as some of our skincare has phenoxyethanol (mild preservative), it is paraben-free and safe as it does not react with other ingredients, air, or light. Our formulas contain 1% or less.  
  • We encourage you to visit the Natural Ingredient Resource Center for more information. 

 We are Cruelty-Free!!

Southern Magnolia Mineral Cosmetics does not conduct or commission animal testing of any cosmetics.  We believe that animals shouldn't suffer and die to test cosmetics or their ingredients.  All cosmetics should be cruelty-free, and we support an end to animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals.

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Learn More About Southern Magnolia Minerals Ingredients

Titanium Dioxide

titanium dioxide is a natural makeup ingredient

Titanium Dioxide is a mineral ingredient that is found in many natural cosmetics and is a common ingredient in Southern Magnolia's makeup kitchen. When ground into a fine powder, this mineral can be combined with iron oxides to create various shades of mineral foundation, mineral blush and mineral eye shadow. Like zinc oxide, titanium oxide adheres well to the skin and is a mild sun protectant.

Titanium dioxide is a natural makeup ingredient that scores "low" on the Environmental Working Group's Skin Deep ® Cosmetics Database.

Zinc Oxide

zinc oxide is a natural makeup ingredient

Zinc Oxide is a naturally occurring mineral and common ingredient in mineral cosmetics. This mineral is fluffy and fine when crushed into a powder and blends well with the skin. This ingredient is popular due to its white appearance, silky texture and mild UV protection. Zinc oxide has been known to soothe some skin irritations caused by makeup allergies, skin sensitivities and other health conditions like rosacea, acne, lupus, celiac, eczema and psoriasis, to name a few.

Zinc Oxide has a health hazard rating of "low" in allergies and immunotoxicity on the Environmental Working Group's Skin Deep ® Cosmetics Database.

Serecite

serecite is a natural makeup ingredient

Sericite is a natural mineral makeup ingredient used in many eco-friendly makeup formulas.  Because it doesn't clog pores, it is superior to talc in many ways as both a filler and a main ingredient.  Sericite formations are smooth and silky, giving any makeup containing this substance a noticeable sheen.  Plus, sericite is nontoxic, making it a safe ingredient to use in makeup and cosmetics formulas.  Sericite is similar to mica in its consistency and adheres well to the natural oils of the skin.

Sericite (mica) is a makeup ingredient that poses a "low" health hazard, according to the Environmental Working Group's Skin Deep ® Cosmetics Database.

Rice Powder

Rice Powder is a natural makeup ingredient

Rice powder, or refined rice starch, is a common ingredient in mineral makeup and facial treatments for soothing irritated skin.  Its benefits are numerous, and it is believed to have been used by women in ancient China to moisturize and nourish the skin.  Like the rice you eat, rice powder absorbs moisture, helping to achieve a silky matte finish.  Organic rice powder can be added to natural cosmetics as a filler ingredient, used alone as a matte finish or mixed with water and used in a facial mask. 

EWG's Skin Deep ® Cosmetics Database gives rice powder a "low" health hazard rating.

Kaolin Clay

Kaolin Clay is a natural makeup ingredient

Kaolin clay is made of kaolinite, a clay mineral found in rocks all over the world.   This natural mineral has been used for centuries in ceramics, medicines and cosmetics, among other things.  Kaolin clay is most common in clay facial and body masks for its ability to refine pores and eliminate toxins from the skin.  Most kaolin clay is white, however it can appear as a pinkish or reddish hue if there is iron oxide present.

Kaolin clay is rated by the Skin Deep ® Cosmetics Database as having a very "low" risk to human health.

Iron Oxides

iron oxides are natural makeup ingredients

Iron oxides are a very important ingredient in natural makeup because they are responsible for giving mineral makeup its color.  Iron oxides come in 16 known varieties of earth tones and are formed by the interaction between iron and oxygen. Iron oxides represent one of the most common ingredients used in mineral makeup due to the desirable color saturation and variety.

Iron oxides are classified by the Skin Deep ® Cosmetics Database as a "low" risk makeup ingredient in terms of human health.

Silica Spheres

silica spheres are a natural makeup ingredient

Silica is a natural mineral found in clay, sandstone and granite.  Silica spheres (versus silica crystals) make a versatile makeup ingredient.  While crystalline silica (silica powder) can be harmful when inhaled, silica spheres have a different formation that makes them safe to use in cosmetics.  Silica is known to be oil and light absorbing, making it an effective exfoliator in mineral body scrubs and facial cleansers.

Silica spheres are rated "low" by EWG's Skin Deep ® Cosmetics Database.

Boron Nitride

boron nitride is a natural makeup ingredient

Boron nitride is a lab-created compound made from boron and nitrogen.   Second only to the diamond in hardness, this compound was not widely used until the 1940's.  Similar in structure and appearance to carbon, boron nitride is one of the most versatile mineral compounds in cosmetics and other industries.  Boron nitride is effective at absorbing moisture, adding opacity and adhering well to the skin for all-day wear.

Boron nitride has a score of "0" on EWG's Skin Deep Cosmetics Database, being among the least harmful makeup ingredients.

Calcium Carbonate

calcium carbonate is a natural makeup ingredient

Calcium carbonate is a compound found in many rocks, shells and natural pearls.  This versatile substance has many uses in the cosmetics industry.  When used as an ingredient in mineral foundation or mineral powder, calcium carbonate helps control oily skin.  Due to its chalky, powdery texture, it works well in medium to heavy coverage mineral powder and foundation, acting as a light base for layering foundation and evening skin tone.

Calcium carbonate has a score of "0" on EWG's Skin Deep Cosmetics Database, being among the least harmful makeup ingredients to humans.

Allantoin

allantoin is a natural makeup ingredient

Allantoin is a chemical compound that can be found in botanical extracts from the comfrey plant as well as in most mammals.  Otherwise known as glyoxyldiureide or 5-ureidohydantoin, allantoin can be produced in a lab.  Synthetic allantoin is used as an ingredient in vegan cosmetics including natural moisturizers that use no animal byproducts.  It's also an effective treatment on warts and other excess skin problems.

Allantoin has a score of "0" on EWG's Skin Deep Cosmetics Database, being among the least harmful makeup ingredients to humans.

Magnesium Myristate

magnesium myristate is a natural makeup ingredient

Magnesium myristate is a common ingredient found in natural makeup formulas.  It is made from magnesium, a mineral that is highly absorbent, and myristate, a fatty acid that helps repel water in foundations and sunscreen. 

Magnesium myristate has a score of "1" on EWG's Skin Deep Cosmetics Database, posing a "low" hazard when it comes to health concerns related to makeup ingredients.

Arrowroot Powder

arrowroot powder is a natural makeup ingredient

Arrowroot is a white, powdery starch made from the roots of several varieties of tropical plants.  Because arrowroot is gluten free, it is a popular ingredient in natural cosmetics.  Arrowroot is also used in jelly making.  Because arrowroot powder is an effective thickener, it is used as a non-gluten replacement to cornstarch and wheat flour.

Arrowroot (Maranta arundinacea) has a score of "0" on EWG's Skin Deep Cosmetics Database, posing no hazard to humans when used as an ingredient in makeup.

Zea Mays

zea mays is a natural makeup ingredient

Zea mays powder is a starch that is harvested from the kernels of native corn (maize).  A natural polymer, zea mays powder is used as an ingredient in many natural cosmetics formulas for its filling, absorbing, abrasion, binding and skin-protecting qualities.  It is used in many all-natural body powders, lotions, skin care products and hair masks.  ***We only use Zea Mays in our Translucent Finishing Veil***  No other product contains it.  

Zea mays (corn) has a score of "0" on EWG's Skin Deep Cosmetics Database, posing no hazard to humans when used as an ingredient in makeup.

Crushed Pearl Powder

crushed pearls is a natural makeup ingredient

Crushed pearls have been used for centuries in skin creams and mineral foundations to purify the skin and detox pores.  When used topically, crushed pearls help with inflammation and acne.  They have been used in many detoxifying facial treatments to reduce the appearance of liver spots and fight signs of aging.  Contrary to popular belief, crushed pearl powder is an affordable makeup ingredient that is a byproduct of the pearl trading industry (jewelers) and is often found in natural cosmetic products due to its silky texture and sheen.

Pearl powder has a score of "0" on EWG's Skin Deep Cosmetics Database, posing no hazard to humans when used as an ingredient in makeup.

Mica

mica is a natural makeup ingredient

Mica is a naturally occurring mineral that varies in appearance from transparent to opaque, glittery to solid white matte. Mica is mined in many parts of the world before it is purified and crushed into powder for mineral foundation, loose mineral powder and other mineral makeup. Known for its exceptionally slick feel, mica is a versatile ingredient that is often combined with iron oxides to make bright or high-saturation colors for mineral eye shadow, lipstick and mineral lip gloss. One of the best things about mica is that it has unique light reflecting qualities that conceal fine lines and wrinkles.

Mica has a score of "2" on EWG's Skin Deep Cosmetics Database, making it a "low" hazard when used as an ingredient in makeup.


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