Delicate but highly potent serum formulated to improve the appearance of skin tone, as well as to hydrate, soften, and revitalize the skin. Provides mature skin with everything it needs to fight back against the effects of time.
Provides mature skin with a needed boost of Coenzyme Q10. A long list of powerhouse ingredients elevate this serum, including Vitamin A (in the form of Provitamin A and Vitamin A Palmitate), Vitamin C (in the form of Magnesium Ascorbyl Phosphate), Vitamin B3 (Niacinamide), Provitamin B5 (DL-Panthenol), Vitamin E (Tocopherol), DMAE, Alpha Lipoic Acid, and Hyaluronic Acid. A customer favorite. net wt 1.7 ounces in an airless pump bottle. Vegan, gluten-free, phthalate-free, paraben-free
Product Highlights:
- Formulated for mature skin to tone, balance, and replenish
- Includes powerful and essential CoQ10, as well as toning DMAE and moisture boosting Hyaluronic Acid
- Silky and soft texture and finish
- Rich in Vitamins to boost skin, including A, B3, B5, C, and E
- Engaging and light natural aroma of very light rose
- Suitable for all skin types, but targeted for mature skin
- Provides mature skin with everything it needs to fight back against the effects of time.
Superstar Ingredients:
- Coenzyme Q10
- Alpha Lipoic Acid
- Hyaluronic Acid
- Vegan DMAE
- Vitamins A, C, B3, B5, and E
How to Use: Apply pea sized amount daily to face and neck after cleansing and toning. Once the serum has thoroughly soaked into your skin, apply a daily moisturizer if desired and follow your regular makeup regimen. Can be used AM/PM.
Ingredients: Rosa Damascena (Rose) Flower Water, Water (Aqua), Glycerin, Dimethylaminoethanol Tartrate (DMAE Bitartrate), Limnanthes Alba (Meadowfoam) Seed Oil, Cetearyl Alcohol, Magnesium Ascorbyl Phosphate (Vitamin C), Aloe Barbadensis (Aloe Vera) Leaf Juice, Daucus Carota (Carrot) Seed Oil, Sodium Hyaluronate, Ubiquinone, Beta-Carotene, Retinyl Palmitate (vitamin A), Thioctic Acid, Panthenol (Provitamin B5), Niacinamide (Vitamin B3), Sucrose, Vaccinium Myrtillus (Bilberry) Fruit Extract, Acer Saccharum (Maple Syrup), Citrus Sinensis (Orange) Peel Extract, Citrus Limon (Lemon) Peel Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Ricinus Communis (Castor) Seed Oil, Lecithin, Polysorbate 60, Tocopherol (vitamin E), Organic Alcohol, Xanthan Gum, Tetrasodium Glutamate Diacetate, Phenoxyethanol
NO ANIMAL TESTING PLEDGE We believe that animals shouldn't suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and we support an end to animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals. Southern Magnolia Mineral Cosmetics does not conduct or commission animal testing of any cosmetics.

Southern Magnolia Mineral Cosmetics is part of the Humane Society's International "Be Cruelty-Free!" campaign.We support the Humane Society's work to end the cruelty of cosmetics testing on animals. We're working across the globe, and with like-minded groups in countries such as Australia, New Zealand, India, and beyond to achieve a cruelty-free world.

TRUTH IN LABELING PLEDGE
Environmental pollution from chemical ingredients has already been discovered in our food chain and water supplies. We know this is a problem not only because of the damage being done to wildlife, but also to humans. In fact, it's gotten so bad that these chemicals have been found in newborns, having been passed from mother to child during pregnancy, an alarming phenomenon known as generational pollution.
Southern Magnolia Mineral Cosmetics' full line of eco-friendly cosmetics and mineral makeup products are a safe alternative to drug store makeup brands containing cheap fillers and dangerous dyes, perfumes and unhealthy chemical ingredients. Our products are 95% nontoxic and made using the best ingredients Mother Nature has to offer. Our ingredients are also responsibly sourced and made right here in the USA. Southern Magnolia Mineral Cosmetics™ is a proud participant in the Truth in Labeling Pledge, a program that helps consumers, manufacturers and retailers stay informed about the ingredients in the products they buy, make or sell.
BUSINESS ETHICS PLEDGE
You can succeed in the business world without dishonesty, greed, or unethical practices! Southern Magnolia Mineral Cosmetics is committed to do business ethically and joined the campaign to share the message that ethical business is more effective and more profitable.