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Why Cruelty-Free is so important!

Posted by Barb Maynard on 8th Jan 2021

Why Cruelty-Free is so important!
Is animal testing even necessary?!Some companies claim that animal testing serves a purpose, to make sure that ingredients are safe enough for humans. The TRUTH is, there are many alternatives to animal testing for ingredient safety. In Vitro testing (testing cultures outside a living organism) for example has many advantages over animal testing, by using cell tissues and computer models. Yes, animal testing is cheaper, but extremely...
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